For Dew’s new global campaign, we used its neon color and iconic longneck bottle to highlight how Dew drinkers express their originality. The bottle becomes a portal into their passions for action sports, street art and friends. A set of 3 global Brand Playbooks help worldwide markets to bring the brand to life.
Group Creative Director: David Moore
Creative Director: Milton Milendez
Art Director: Tommy Shimko
Photographer: Bryce Kanights
We were asked to bring to life Mountain Dew's pro's with engaging digital content.
We tried something totally new and had them skate within a Kung Fu theme- and created print collateral to accompany.
This is a collection of Dew Tour event collateral, completed from 2012-2013